The emotional tone or affect of the tale should be hot and engaged, not remote and dispassionate.
How To Write Science FictionSex doesn't sell anything other than itself
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The Book of Immortality: The Science, Belief, and Magic Behind Living ForeverProgress has not brought about universal happiness...
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Analog Science Fiction and Fact, 2012 DecemberPhilosophy may be blind without science, but science can lack vision without philosophy.
Socrates in Cyberspace: The Search for the Soul in the 21st CenturyIt is time to euthanize change management.
The Science of Successful Organizational Change: How Leaders Set Strategy, Change Behavior, and Create an Agile Culture