Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doi...
Whether we appreciate it or not, we live out our lives surrounded by an intricate pattern of social connections... We're all embedded in this network; it affects us profoundly and we may be unaware of its existence, of its effect on us.
In a very literal way, of course, Shakespeare did change the course of history: when it didn't fit the plot he had in mind, he simply rewrote it. His English histories play fast and loose with chronology and fact to achieve the desired dramatic effec...
When I work, I'm thinking in terms of purely visual effects and relations, and any verbal equivalent is something that comes afterwards. But it's inconceivable to me that I could experience things and not have them enter into my painting.
Cognitive therapy is a fast-acting technology of mood modification that you can learn to apply on your own. It can help you eliminate the symptoms and experience personal growth so you can minimize future upsets and cope with depression more effectiv...
It looks like the writer is telling you a story. What the writer is actually doing, however, is using words to evoke a series of micromemories from your own experience that inmix, join, and connect in your mind in an order the writer controls, so tha...
I can perfectly well afford to buy food. 'Freeganism' for me is a protest, demonstrating that much of this food should not be in the bin in the first place. There are simple, cost-effective methods of using surplus food for its proper purpose (i.e. e...
It's all very well for us to sit here in the West with our high incomes and cushy lives, and say it's immoral to violate the sovereignty of another state. But if the effect of that is to bring people in that country economic and political freedom, to...
Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And t...
While Washington pays lip service to the challenges facing small businesses, it repeatedly chooses its own expansion over results. In effect, government has become a huge silent partner in all businesses, often taking a majority of the profits and fo...
It's far too much to say that effective hoping is the only - or even the biggest - part of what it takes to succeed. If 14% of business productivity can be attributed to hope, that means 86% is dependent on raw talent, fickle business cycles, the qua...
Some people want fame, popularity and huge sales. I've always hoped to have a really long career. So I've tried to make each of my creative decisions and business decisions to allow for longevity. As a side effect I got really famous and really big. ...
First, the oil and gas business pays its fair share of taxes. Despite the current debate on energy taxes, few businesses pay more in taxes than oil and gas companies. The worldwide effective tax rate for our industry in 2010 was 40 percent. That's hi...
One way to think about the magnitude of the changes to come is to think about how you went about your business before powerful Web search engines. You probably wouldn't have imagined that a world of answers would be available to you in under a second...
The important thing to remember with the Internet is that there are large companies that have an interest in controlling how information flows in it. They're very effective at lobbying Congress, and that pattern has locked down other communication me...
I've got the greatest job in the world. There's no other job in government where cause and effect is so tightly coupled where you can make a difference every day in so many different ways and in so many different people's lives. It's a great challeng...
Obama has demonstrated no desire to make tough choices. Americans demand a more efficient, effective government, but his budget calls for more taxes and more spending. It employs deceptive accounting gimmicks but does nothing to tackle long-term enti...
For an economic recovery program to be effective, it must not only create a short-term economic boost but also generate lasting value. Home Star would accomplish that by breaking down the key barrier between homeowners and money-saving retrofits: upf...
I think you can go back in history and look at what the effect in Asia and the world was of a divided, fractured China from, you know, the opium wars through the Chinese civil war, and I don't think it was pretty for Asia or the world.
There's only one band that could ever even pretend to assume the mantle of what the Beatles did, who have been so pre-eminent and world-dominating that they could effect a paradigm shift in the culture, who have been willing to leverage their success...
I feel connected to the Second World War because my father lost his father in that war. So, through my dad and the effect it had on him of losing his father young, I always felt connected to the war. It goes back years, but it still feels to me as if...
