Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.
The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed to serve. So the ads they produce make their clients happy... but infuriate the rest of us.
Thanks to iCloud and other services, the choice of a phone or tablet today may lock a consumer into a branded silo, making it hard for him or her to do what Apple long importuned potential customers to do: switch.
Citizens identify with something larger than themselves - if one's country is attacked, it can feel like a personal attack in a way that a fellow bank customer's account theft does not feel like a personal invasion.
I think it is important also to recognize that our Customs border protection officers who secure our borders and conduct inspections of people in vehicles and cargo are also facing staffing shortages.
Walmart and other big-boxers could become the center of gravity for the conservation of goods, employ people with actual know-how, and develop deeper, longer term, more profitable relationships with their customers.
I have always felt that public, commercial and community organisations should be as open as possible about their affairs. They need to be accountable to their owners, their customers, their members and communities and other interest groups.
If you wish to draw off the people from a bad or wicked custom, you must beat up for a march; you must make an excitement, do something that everybody will notice.
Freethinkers are those who are willing to use their minds without prejudice and without fearing to understand things that clash with their own customs, privileges, or beliefs. This state of mind is not common, but it is essential for right thinking.....
WorldGate offers interactive set-top-box applications. Its customers want to interact with the Web as an adjunct to other things they can do, and WorldGate allows that through the layout engine in Mozilla, called Gecko.
Although Customs and Border Protection analyzes cargo and other information to target specific shipments for closer inspection, it still physically inspects only a small fraction of the containers under its purview.
The KXL pipeline would make it easy and cost effective for oil producers in Canada to transport oil to the Gulf of Mexico where it could be shipped to customers - not just in the United States - but around the world.
When I go to Rome, I fast on Saturday, but in Milan I do not. Do you also follow the custom of whatever church you attend, if you do not want to give or receive scandal.
I don't really know if I would consider myself anything in particular. I would say I'm inspired in a Hasidic way, but I certainly don't keep all the customs and rules I once did.
When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.
We have a huge tech following that do nothing but Digg tech stories, and then there's another pool of users that remove the tech section from their view of Digg, because you can go on and customize your own experience and remove sections you don't li...
My first trip to Japan, in 1998, began with an enormous crowd of Japanese paparazzi and television crews, all waiting for me to clear customs in Tokyo (a first-time experience for this wine critic). Over the next five days, the attention never waned.
Did you ever see the customers in health - food stores? They are pale, skinny people who look half - dead. In a steak house, you see robust, ruddy people. They're dying, of course, but they look terrific.
Discovering your purpose doesn't have to be complicated. Look at what you do and why you do it. Is it to support your family? That's your purpose. Is it to make a difference in your customer's life? That's your purpose.
