The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
I don't worry about chemicals. There are enough chemicals entering my body through all the fizzy drinks I consume to worry if my lip balm is 100 per cent organic.
My instinct is to assume that we consumers are an inconsistent bunch. We like competition if it delivers low prices, but grumble if it delivers the bad news that prices need to go up.
Like manchurian candidates, we have been made into manchurian consumers, who subconsciously buy when we are triggered by our brand masters.
For far too long, America has been without a comprehensive energy plan, and today consumers are paying the price - literally - at the pump and in their heating bills.
I had a couple come in with a negative amortization mortgage on a house that costs way too much relative to their income. They're consuming real estate, not investing in it.
If you put a ten dollar bill under the rug instead of spending it, that is capital formation. It represents ten dollars' worth of something that might have been immediately consumed, but wasn't.
Even many of the teenagers who feel confident on navigating the web simply don't have the skills needed to 'write and create' digital tools, not simply consume them.
Is it not the disparity of wealth that consumes the willing soul. Rather, the golden keys of opportunity clamor softly with fraught anxiety of things which may never come.
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
This continuing spike in gas prices is bad for consumers, bad for our economy, and bad for all other businesses. It is hurting us and costing us jobs.
Technological innovation has dramatically lowered the cost of computing, making it possible for large numbers of consumers to own powerful new technologies at reasonably low prices.
The biggest thing is to create a product that consumers find useful. As more and more people like something, it becomes harder and harder to have a conspiracy theory about it.
Consumer groups fought hard to provide investor protections for 'special entities' such as pension funds, schools, and municipalities who purchase swaps. No comparable protection exists in the futures market.
An empath is capable of taking on the grief of another in order to lessen their suffering. In order to not be consumed with pain, an empath should have an outlet for that pain lest they lose themselves in feeling for others.
Humanity is actually under the control of dinosaur-like alien reptiles called the Babylon Brotherhood who must consume human blood to maintain their human appearance.
Right now, every American is affected by high energy prices. Working families, small businesses and consumers across the country are feeling the pinch with no end in sight.
Scale can create value for shareholders; for consumers, who are beneficiaries of better products, delivered more quickly and at less cost; for the businesses that are our customers; and for the economy as a whole.
The problem with the auto industry is layered upon the lack of consumer confidence. People are not buying cars. I don't care whether they're or American cars, or international cars.
From the very start, I thought there were four key principles that the agency should focus on: driving private investment, driving innovation, promoting competition, and protecting consumers.
In Turkey, we have lived almost everything that could be lived; war and torture... The war concept was consumed to its limits. But there is only one way we have not tried: negotiations, peace, and talking.
