If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.
There's a certain kind of research you have to listen to - the factual stuff, not opinion. Facts are facts. Sugar is sweet - it's not a matter of opinion. It just is.
The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.
Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful form.
The anarchist painter is not the one who will create anarchist pictures, but the one who will fight with all his individuality against official conventions.
My lifetime role model and hero is Freddie Mercury of Queen. His songwriting skills, I cannot even approach, but his showmanship, I learned it from videos.
If I say, 'Hey, I'm Psy.' 'Psy?' 'The guy from the video on YouTube?' 'Oh.' I hate that. I've got to be more popular than the video. So I need to keep promoting myself.
I used to make clothes for my sister's dolls. I couldn't care less for the dolls, but I could make the clothes really easily.
The classic hat image was during the Forties and Fifties, and Elizabeth Taylor was the epitome of that; she was the ultimate celebrity of excess and glamour, and she worked major sun hats.
I must point out - Sarah Jessica Parker is not a diva - she's one of these pop culture characters that everybody likes.
My friends are my inspiration, and all of them are true friends that support me. On a daily basis, I know that I have my friends to rely on.
My brother Max made my desk. It's a masterpiece, like a piano. Everybody who comes in my office loves my desk.
My top styling tips for brides are, first and foremost, to be careful not to go overboard with makeup. The goal is to look like yourself, just a bit enhanced!
We played all of the songs on the first Johnny Winter AND every day before we recorded them, so that when we got in the studio, it was totally easy, as we knew exactly what we wanted to do.
In the nineties I was doing those Blues Bureau records, but over the past two years, I have really gone back to my Christian roots and have been born again.
It is this research into pure painting that is the problem at the present moment. I do not know any painters in Paris who are really searching for this ideal world.
I've been accused of being a shell designer - you start with a machine and enclose it. But in many cases, the shell is essential. A locomotive without a shell would be nonfunctional.
But usually I begin things through a drawing, so a lot of things are worked out in the drawing. But even then, I still allow for and want to make changes.
The problem with copyright enforcement is that when the parameters aren't incredibly well defined, it means big corporations, who have deeper pockets and better lawyers, can bully people.
When I think about how I want to reach an audience, I just wanted to make pieces that were inspired by something that gave me so much pleasure.
I believe that the artist's involvement in the capitalist structure is disadvantageous to the artist and forces him to produce objects in order to live.
