Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in t...
I don't shop by brand loyalty at all. I'm just drawn to what I like when I shop. I do like this brand called Tiger of Sweden a lot, though. They make great sportswear and tailoring. And Calvin Klein; big supporter of them as well.
Adidas is just right. They've been, like, a partner I couldn't be more thankful for. I really feel like they've helped increase my popularity. You know? It's tight to be able to attach to their brand and be able to add whatever I can offer to their b...
Twenty-five percent of search results for the world's top 20 largest brands are links to user generated content and thirty-four percent of bloggers post opinions about products and brands.
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campai...
Negative brands are the main reasons why your dreams become too hard to change shape. Negative brand can cake your dreams to take undesirable shape without permitting for remedy to be made.
We struck an unusual deal. I'll get to leave CNN with my catalog and documentaries. We were able to create a brand at CNN - 'Black in America' - that I now own. I can take that brand and extend it in any way I want.
Anonymous is like an amoeba: it's got too many different operations run by truly different people which might not share a single person with another operation, but they use the same branding - they are part of the Anonymous brand, just like al-Qaida.
As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before...
Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not...
I think the more important task for a young person than developing a personal brand is figuring out what she's great at, what she loves to do, and how she can use that to leave an imprint in the world. Those are tough questions, but essential ones. A...
Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to op...
Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays...
[Brand and Andy are about to kiss after falling down] Chunk: Shame, shame! Data: I know your name! Mouth: Come on, Brand! Slip her the tongue! Stef: Oh, that's disgusting. Now I can't even look.
I'm an independent. I'm a centrist. A new generation is arriving that has grown up with a multiplicity of choice in every aspect of their lives, and yet politics is the last place that they are told that they should be satisfied with a choice between...
I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn't support the brand or it doesn't make sense for the song, then it will never work. What we do ...
What's important to remember is that every customer interaction should be treated like a first impression. Until your on-demand customer becomes a loyal follower, he's probably already forgotten what his last touch was, so you'd better wow him or her...
Plainview: There's that house in Fond Du Lac that, uh, John Hollister built. Do you remember it? Henry Brands: Mmm. Plainview: I thought as a boy that was the most beautiful house I'd ever seen, and I wanted it. I wanted to live in it, and eat in it,...
There are times when one certain snow condition is great for one particular brand of skis.
I don't believe in brands.
You got to be careful of what comes and leave your mind and how often they do both. Whatever enters your mind has brought a new brand of you and whatever exits is going to manifest that brand.
