Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within cer...
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers ...
It's a brand new day and a brand new life; let's not dare to allow anyone or anything to stop us from seizing every opportunity that today brings.
China approaches fashion with strong enthusiasm. And I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands.
No one can go back and make a brand new start, my friend, but anyone can start from here and make a brand new end.
Books are not brands. Some people are very willing to see themselves as a brand, but you can't be a certain type of writer to a certain type of person all the time. It will kill you.
Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisti...
Andy: [Watching Brand] Brand is being so sweet to me. Stef: Oh come on, come on! Where are you? You're in the clouds and we are in a basement!
Cooper: Detach! Brand: Goodbye TARS. TARS: Good-bye Dr. Brand. See you on the other side Coop. Cooper: See you there slick!
Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.
The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.
Your brand name and recognition is important. However, to create a lasting and remarkable impression, you must remember that you and your brand are as good as the value you bring to the marketplace.
One cannot compare Skoda with the Volkswagen brand. Volkswagen is the world's biggest brand selling over four million cars a year, so there is really nothing to compare.
Rebrand is not just about buzzing brand words; it's about repurposing your lives, finding your true voice and building an authentic brand that impact lives. It's a call to reexamine our lives, our goals and dreams; to think about why we do what we do...
Dr. Brand: We must confront the reality that nothing in our solar system can help us. Cooper: Now you need to tell me what your plan is to save the world. Dr. Brand: We're not meant to save the world. We're meant to leave it, and this is the mission ...
Your brand is your personal lawyer... It defends and speaks for you even in your absence. Keep calm and maintain a good brand!
Online personal branding is not about self-promotion... it's about transferring your real world reputation into the online world.
Without good personal brands, whatever you do may not be accepted and patronized; without any brand at all, you may do something great which will not be known.
I probably should have a brand, but I think you can't get the best artists to work for you if you're branded. I get the trade-off, and I really would like to be more famous for my work, get more credit for my achievements.
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.
By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance.
