Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.
Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.
I came to the big city and I started to get involved in the punk scene and stuff, and I wanted to sort of brand myself. I made a pretty conscious effort to be a different type of person.
Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands.
It was psychobabbler Abraham Maslow who wrote of the phenomena of self-actualization. What Maslow failed to grasp is that reaching true self-actualization can only be ultimately achieved when you have your own brand of ammunition.
Thanks to iCloud and other services, the choice of a phone or tablet today may lock a consumer into a branded silo, making it hard for him or her to do what Apple long importuned potential customers to do: switch.
For those of us with BPD, entering into a shared experience means passing through the ring of fire that leaves us feeling even more burned—and in this case branded with a label no one would ever choose to wear.
I'm trying to build a brand, so I can sell Keyshawn Johnson products in stores. You know, paint, rugs, carpet, drapery, fabrics, blankets, towels, hardware, plates.
When we finish this tour we are going to begin writing and go into the studio to hopefully have a brand new Foreigner album out in early spring next year. This will be the first Foreigner album out in about ten years.
Sure, the job of high school teachers is not to tear down students' self-esteem. But it's certainly not to inflate students' sense of self-worth with a bunch of unearned compliments and half-truths.
Personal style isn't simply an exercise in parroting but rather an exhibition for our own stories - from the gait of our walk to the rhythm of our speech to the manner in which the necktie falls from the knot.
My favorite splurges are cheese pizza with hot peppers, Haagen-Dazs maple-walnut ice cream, Giant brand ice cream sandwiches, and fire sticks - those hot candies the size of a three-inch ruler.
When Lady Gaga says I am her inspiration, you reach kids between 12 and 18. Now I am like a brand - jeans, Coca-Cola.
First of all, whoever didn't want to be a member of this association or the other association, was branded, you know, like a dangerous individualist, you know, infected by the Western decadence, you know. So everybody joined.
A narrative that branded Africa as little more than an economic, political and social basket case was not likely to provide the investment needed to drive development.
The Jew is upset because the nations of the world - the United Nations - lash him, brand him as racist and evil, hate him and openly demonstrate their desire to destroy him.
Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.
Fresh content doesn't exist to game the SEO system. It's the words, images, and stories that truly engage us, make us want to share with others, and creates a bond between us and a brand.
True saddness is when someone still thinks your the same person after all these years. They brand you because of their own ego, fear and lack of spirituality. What's sadder is when they are Christian.
No, if it was up to me every record would be brand new studio material but Atlantic records asked me to put out a full live record because my tour really did do well last year.
