Fashion brands looking for explosive growth go the wholesale route, to get their products into stores, but then they end up relying on those sales.
I play basketball to win a championship. That championship is everything to me. And that's what gets people to buy in to your brand - being a winner.
Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
What others see in you now is just a MILD chapter of you; the WILD version of your brand is yet to be visible. Just dare and will show up!
When you invest in high-quality brands, it pays off with high-quality audiences and, ultimately, high-quality advertising rates.
I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.
It's hard to build a brand, competitively, and tell people what you do as well.
Actually, before 'Super 8,' I didn't even have a game console. But now I do. For a kickoff for 'Super 8,' they gave us all brand new PlayStation 3s.
Johnson Publishing offered me an opportunity to build back iconic brands like 'Ebony' and 'Jet' magazines.
You can call me an Eisenhower Republican. There is a gigantic gulf between an Eisenhower Republican and the kind of fringe brand of Republicanism that is being so vocally promoted today.
People go to Disney because they know its brand attributes. We believe we have an opportunity to go with our content directly to consumers.
Social Media brands faster than any other existing Marketing plan and for much cheaper!
Hard core authors are determined about their craft, and they know that building a brand entails hard work. They eat, breathe and live their writing.:
Hitchcock was one of the few people in Hollywood who had a brand. Every movie he made was an Alfred Hitchcock movie, couldn't have been anyone else.
When people lack true culture or are devoid of innovative ideas, they speak about wine, various brands of alcoholic beverages, or the quality of soap.
I don't like men who blow-dry their hair. If you are a man and you blow-dry your hair, then I don't like you and that's all there is to it.
I've been a huge fan of the cable network FX for a very, very long time. I think their brand of comedy is incredible. For me, as an audience member, that's a go-to channel.
I have to believe everything I write is brand new and I'm writing in this way about these people in a completely new situation for the very first time.
All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.
Selling scent is a key job for celebrities. At any one time, there'll be hundreds of them at it, going on the world's talk shows, doing photo-shoots, providing employment for thousands. Celebrities are instant brands.
Stef: Brand, God put that rock there for a purpose... and, um... I'm not so sure you should, um... move it...
