An increasing number of people are taking advantage of having a leg up on their competition by branding themselves as "the expert" in their particular niche. Call it a business card, a resume, a billboard, or whatever you choose, but the long and sho...
So, you don’t have money to invest in your brand? You do have money for damage control, right? Here’s the thing: anyone can make your brand inferior in your absence.
Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.'
AOL, I think, represented an opportunity for a few things. One is I'm a big believer in the AOL brand, and I think AOL as a brand has touched hundreds of millions of people around the world. Reigniting that brand is a very exciting challenge and a bi...
Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.
Do what you can, when you can.
Whether you like it or not, you are branding yourself. The concern is whether the brand is a positive one or not. It is therefore expected of every aspiring achiever who wants to make an indelible impact to first of all create and maintain a good bra...
Eponymous brands aren't that popular with analysts and investors now. You can only take an eponymous brand with a living figurehead so far, they argue. What happens when they grow old and die? What happens when they misbehave and go seriously off-bra...
I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignm...
The world domination plan goal is that I would love Veronica Mars to become a brand like Sherlock Holmes is a brand, like Nancy Drew, in a way, is a brand. When people start listing who are the great fictional detectives, I want Veronica Mars to make...
Cooper: It is hard leaving everything... my kids, your father... Brand: We're gonna be spending a lot of time together. Cooper: We should learn to talk. Brand: And when not to? [laughs] Brand: Just being honest. Cooper: I don't think you need to be t...
Entrepreneur, either your brand is distinct or your brand is distant.
When I get a brand new bag, I wear it for months and months.
When you think about the NASCAR brand, it resonates everywhere. They have the No. 1 sports brand.
Personal branding is more important today than ever. Today is today, right? If today is tomorrow, and it soon will be, then personal branding is even more important. If you haven’t started branding yourself, what are you waiting for, yesterday?
I don't really like to call myself a brand, and I don't like to think of myself as a brand. I'm a singer, a songwriter, a musician and a performer. And an actress, and all the other things that I do. When you add it all together, some might call it a...
Lean brands are the result of continually testing assumptions.
All human aspirations are opportunities for brands to build relationships.
As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
I drove a brand new Lamborghini, the Huracan; it was great. We went on the Autobahn, and we got to drive on the Nurburgring.
