The point is not that angering people should be the goal for every brand. It's that attempting to avoid controversy at all costs is sometimes the riskier option. It can deprive a brand of its distinctiveness and edge. Too often, marketers strive to p...
I look at Twitter as brand building.
To me, the AMC brand is great storytelling - they call it slow-burn storytelling.
It's just exciting to be part of something that is brand-new.
I've always been on a quest to use science in an artful way.
Seven thirty in the morning is too early for a man of my standing.
Just because you're a luxury brand doesn't mean you have to have an attitude.
I'm not a brand name, I'm a person.
Brands must become architects of community.
To me, a 'brand' sounds evil.
The Gap has always been an iconic, go-to brand that reminds me of my childhood.
It is important for me that I represent a brand that reflects my personality.
I look at every book as a self-help book.
The ugly truth is it's the spineless parents who parade their undisciplined children around like royalty that make people dislike kids.
It's a good time to be in the content business though, the branded content business.
To get to do a West End play is once in a lifetime chance.
In Delicious's case, it's a great brand that belongs in Silicon Valley.
The white men told lies for each other. They drove off a great many of our cattle. Some branded our young cattle so they could claim them.
It's sad, the lottery. Good projects get funded by it, but there's an air of desperation about it.
Waka Flocka is a product, a franchise, a brand, a label... And a good guy!
In times like these, it helps to recall that there have always been times like these.
