Yes, it is true that one generally needs to speak to the members of the key audience for a product or service. But as we are not trying to plumb an individual psyche for psychological motivation, but are rather trying to elucidate the relevant symbol...
When she first saw him, she took him for a ghost. His jet-black hair fluttered in the breeze as he walked, letting her see his eyes. They seemed haunted, lost in some way. He was tall and gaunt, starkly pale in his black clothes. He was the very pict...
I hate all electronic toys: cell phones, e-mail, PalmPilots, handheld Global Positioning System equipment, and the whole raft of gadgets that intrude on solitude. When I was a kid I used to disappear into the woods all day. Now I can walk in the wild...
Keep in mind that when we limit our exposure to information, or when information itself is scarce, our picture of reality suffers. We become oblivious to both opportunities and hazards. Trends become invisible. History disappears. It's really just tw...
You ever watch a football game and get totally into it? Why? It's not a real battle. It's just a game somebody made up. So how can you take it seriously? Or, you ever see a movie that made your heart about jump out of your chest? Or one that made you...
What you are lies with you. If you are lazy, and accept your lot, you may live in it. If you are willing to work, you can write your name anywhere you choose, among the only ones who live beyond the grave in this world, the people who write books tha...
So you went back to your friend’s next donkament two weeks later, and this time you just laughed right along when they gave you that framed picture of the poker hands. And when they called you ‘pigeon,’ ‘fish,’ and ‘muppet,’ you just sm...
The desire for sudden change and the thought of their realization by force often appears among men like a disease and gains ground mainly in young brains; only these brains do not think as they should, do not amount to anything in the end and the hea...
Sensing my delight at seeing his laptop, Tom asked me, "William, have you ever seen the Internet?" "No." In a quiet conference room, Tom sat me down at his computer and explained the track pad, how the motion of my fingers guided the arrow on the scr...
It is not certain whether the effects of totalitarianism upon verse need be so deadly as its effects on prose. There is a whole series of converging reasons why it is somewhat easier for a poet than a prose writer to feel at home in an authoritarian ...
During discussions in his office, Bradlee frequently picked up an undersize sponge-rubber basketball from the table and tossed it toward a hoop attached by suction cups to the picture window. The gesture was indicative both of the editor's short atte...
Then all at once our personal and political quarrels were made very abruptly to converge. In the special edition of the published to mark the events of September 11, 2001, Edward painted a picture of an almost fascist America where Arab and Muslim ci...
A motion picture, or music, or television, they have to maintain a certain decorum in order to be broadcast to a vast audience. Other forms of mass media cost too much to produce a risk reaching only a limited audience. Only one person. But a book. ....
Many of the younger generation know my name in a vague way and connect it with grotesque inventions, but don't believe that I ever existed as a person. They think I am a nonperson, just a name that signifies a tangled web of pipes or wires or strings...
She leaned back, closing her eyes and blowing out a thin wisp of smoke. “He was always a good-looking man. Your eyes are from him, the same blue, but you are slimmer of build and have your grandmother’s exotic face rather than his rounder, friend...
Indicating his twisted legs without a trace of self-pity or bitterness, as if they belonged to all of us, he casts his arms wide to the sky and the snow mountains, the high sun and dancing sheep, and cries, ’Of course I am happy here! It’s wonder...
He returned in a moment with a phone, a high-end model that probably cost way more than hers. His cell phone wallpaper was an abstract artwork with lots of colorful circles and blots—Kandinsky, maybe, or Miro? She always got those two confused. She...
Before you either turn away in disgust or wink knowingly at one another, you should know that the artist insists that this is a picture about love. Filial love. The old man has been condemned by the Roman senate to die of hunger, and his daughter has...
This popular picture of Marx's 'materialism' - his anti-spiritual tendency, his wish for uniformity and subordination - is utterly false. Marx's aim was that of the spiritual emancipation of man, of his liberation from the chains of economic determin...
Gunner Ainslie made a face at his sister-in-law. "'Amateur' is a bit rough, Alice. I took a degree in archaeology, after all." She looked even more confused. "Then why are you a photographer now instead of an archaeologist?" "Because he didn't want t...
I see the Christian world like this: we've inherited a divided map of the truth, and each of us has a piece. Our traditions teach us that no one else has a valid map and that our own church's piece shows us all the terrain and roads that exist. In fa...
