Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.
Today’s generation didn’t want to watch ancient actors reciting the same tired lines. They wanted to see themselves reflected onscreen –rude, raw, entitled. These kids needed to believe that they themselves were only one daring, controversial a...
Thais believed that in defeat the downtrodden, courageous soul would rise with the fiercest determination for victory. That is when the true spirit of warriors shined through and soared. A new day would dawn and with it a renewed hope would rise abov...
I close my eyes, knowing that afterward we will fall asleep together on our small mattress, as we do every night, listening to the wind in the palm trees outside our window, believing in our thick dreams that we are capable of nothing cruel.
I no longer believe that we can keep silent. We never really do, mind you. In one way or another we articulate what has happened to us through the kind of people we become.
Some string theorists prefer to believe that string theory is too arcane to be understood by human beings, rather than consider the possibility that it might just be wrong.
For Jefferson, William and Mary was largely about what university life is supposed to be about: reading books, enjoying the company of like-minded, and savoring teachers who seemed to be ambassadors from other, richer, writer worlds. Jefferson believ...
It's different when the person you love dies. There's an awful finality to death. But it is final. The end. And there's the funeral, family gatherings, grieving, all of those necessary rituals. And they help, believe me. When the object of your love ...
No one is interested in real victims, or real criminals. Not local courts, not their fellow citizens, not publishers, and not readers. Everyone simply refuses to believe them. An imaginary crime is much more convincing; reality is too real. They can ...
I waste more time trying to save time than I would if I were merely inefficient. One woman told me I make love like a fish in the desert, and I believed her, because she looked like a dry fish fucker to me.
...personal experiences are probably the most convincing reason to believe for any individual who has had them.
Oh, that's just great. I come all the way back here, risking major brain cell burnout, and you don't even believe me? I'm basically guaranteeing myself a lifetime of heartbreak, and all you have to say is that you think I'm not right in the head?
Group nudity could also be personally beneficial, according to psychologist Abraham M. Maslow, who believed that nudist camps or parks might be places where people can emerge from hiding behind their clothes and armor, and become more self-accepting,...
Jealousy is when you want something that you can’t have, something that doesn't belong to you. Being protective is defending what’s yours.” He leaned in, his hand closing around my jaw as his nose skimmed up to mine. “And you better believe t...
If I told you to wish for good health, you would think I'm ridiculous; but when I exchange the word "wish" for the word "pray", you believe it can work. That is the disempowering delusion religions have brought us.
I have come to believe that our innate purpose is nothing more than to be the greatest version of ourselves. It is a process of refinement, improvement, and enhancement. When you are aligned with this process and living your purpose, you have the pot...
We have learnt a lesson: words written in books, all of them, are lies. There are no exceptions. Words written on papers are all deceitful. If we put it in a more proper manner, counting non-fiction works, then things like documents, reports, and rev...
Xavier stares past her with watery eyes. 'Why does the world feel the need to drop its weight upon my shoulders?' he barely whispers. His mother strokes his hair. 'Maybe it believes you can handle it,' she tells him. 'That though it is heavy, you are...
A man’s life was five dogs long, Cortland believed. The first was the one that taught you. The second was the one you taught. The third and fourth were the ones you worked. The last was the one that outlived you. That was the winter dog. Cortland�...
We're going to be okay." Here's the thing about being a spy: sometimes all you have are your lies. They protect your cover and keep your secrets, and right then I needed to believe that it was true even when all the facts said otherwise.
You seem to think you’re insignificant, but the truth is you’re so intelligent, beautiful, kind and decent, adorable. I can’t be the first person to have fallen in love with you, and I won’t be the last. But I do believe I will love you the m...
