I believe kids shouldn't be taught Shakespeare. They should experience it first by seeing a great production.
Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?!
Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads.
How is it that mercury is not safe for food additives and Over the Counter drug products, but it is safe in our vaccines and dental amalgams?
Leave a movie audience inspired, and they will want to ingrain that movie into their lives with the toys, branded food products, soundtracks, and clothing they buy.
Customers want good value, but they care more than ever how food and clothing products are made.
Beauty products always cheer me up and give me hope. If it makes you feel pretty, why not?
A disruptive innovation is a technologically simple innovation in the form of a product, service, or business model that takes root in a tier of the market that is unattractive to the established leaders in an industry.
The role of business is to provide products and services that make people's lives better - while using fewer resources - and to act lawfully and with integrity.
People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.
That's the ultimate gratification in any business situation - do customers buy the product? And do they use it and do they come back and buy more of it?
Profit is not the legitimate purpose of business. The legitimate purpose of business is to provide a product or service that people need and do it so well that it's profitable.
They will therefore not be in a hurry to risk their entire business by expanding too rapidly, but they are the major indicator of whether the manufacturing industry accepts there is a sustainable business in RFID production.
Soil is a living ecosystem, and is a farmer's most precious asset. A farmer's productive capacity is directly related to the health of his or her soil.
For the longest time, chefs and restaurateurs were able to get products home cooks couldn't get, but that's not the case anymore.
I look back into past history, the stored experiences or products of the imagination. I look no further forward than the evening.
The principal and only way to make an heirloom product is to design something that people will need not just this year, but for the next 50 or 100 years.
Our future growth relies on competitiveness and innovation, skills and productivity... and these in turn rely on the education of our people.
What you can do is ask: 'What is the value to the customer? What are they willing to pay for?' Then, deliver great products and services.
Apple does great products, but at the end of the day we think consumers want choice, consumers want openness.
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
