Every maker of video games knows something that the makers of curriculum don't seem to understand. You'll never see a video game being advertised as being easy. Kids who do not like school will tell you it's not because it's too hard. It's because it...
I don't read my books, I write them. Once I've finished the many years it usually takes me to write them, I can't bear to read them, because I've spent too long with them already. I'm not advertising them very well, am I?
That's what people want to watch - somebody telling a story. So if you go in and tell a story that makes sense to them, that touches them, then they're going to watch; then they'll tell a friend and that type of thing. In terms of how many people are...
It's kind of debatable whether or not the advertisement model is effective. Like whether Nielsen works. For years, Nielsen has been based on sampling. It's not like an electronic bullet that hits your house that tells the people at networks at all ti...
People ask 'How does doing a film compare to doing an ad?' Well, when you're doing a commercial you don't have to sell tickets. You have a captured audience. Which is actually completely rare and great; it gives you a lot of freedom. When you make a ...
Personally, I'd love to see more social media firms develop business models that aren't reliant on advertising. If you're a social media firm selling ads, your goal is to get people to interrupt what they're doing all day long so they come and stare ...
I've always been scared of advertising folk. I've met them at parties and I've been to their offices and I've always found them intimidatingly cool. At one company I visited, they held their meetings in a caravan that had somehow been installed in th...
We used to go and play shows in the south in front of two people and now every show we did was just great. The warm-ups, most of those weren't even advertised and most of them were sold out. I don't know what's going on, it's just so much different t...
Giving feels good, but it's also good for the bottom line. Charity is a viable growth strategy for a lot of companies. Our customers get excited to be a part of what we're doing. If you ask anyone wearing Toms how they first heard about us, most won'...
One of the unintended negative consequences of online advertising has been the loss of value in traditional classifieds. It's simply quicker, simply easier for an end user who's online, on a broadband connection, to look things up and to figure out w...
When I give talks like the one I'm going to give at the Changing Advertising Summit, one of the points I often make to the audience is that I'm not one of those speakers who stands in front of the audience and pontificates - everything I talk about I...
While Google has given away pretty much everything it has to offer - from search and maps to email and apps - this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search a...
In spite of my own reservations about Bing's ability to convert Google users, I have to admit that the search engine does offer a genuine alternative to Google-style browsing, a more coherently organized selection of links, and a more advertiser-frie...
Here is what the practical impact of Citizens United means. What Citizens United means is that corporations call hundreds of millions of dollars into television ads, radio ads, and other forms of advertising to defeat those candidates who stand up an...
Obama was 200 percent advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity.
Roger Thornhill: Now you listen to me, I'm an advertising man, not a red herring. I've got a job, a secretary, a mother, two ex-wives and several bartenders that depend upon me, and I don't intend to disappoint them all by getting myself "slightly" k...
I understand that I have a certain look that can be used to my advantage. I know the power of that when I walk into a room and talk to people, and I can use it as an advertising tool. Now I am actually selling me, my face, my thoughts. So I am my guy...
The online musical universe has become Balkanized, with many sites focusing on minute niches. That works well for reaching very specific demographics, which is wonderful for advertising, but it flies in the face of the common wisdom that people's tas...
Being a victim is supposed to set you free; it acquits you of any agency, any sense of responsibility to the person who did you harm. , they say. , they say. Nobody ever tells you what to do if leaving isn't an option. They just call you stupid. A du...
All experienced murderers seek cover. By putting the Agency’s fingerprints on [Mafia] operations, the mob could anticipate that the CIA would [be forced to] cooperate in the cover-up of crucial information related to JFK's assassination
Guy welcomed my breasts warmly. He hugged them like long-lost friends and stared at them with the protectiveness of a mother lion, as if to make sure they didn't decide to get up on their own and leave the two of us alone together in his office. He w...
