American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.
Good things sell themselves; those that are bad have to be advertised.
All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.
If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't think Don Draper would have loved banner ads.
It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.
I've never worked in advertising - my experience was as an editorial designer for magazines - but you could say, in the bigger picture, that magazines are vehicles for colour advertising.
If you look at the history of advertising, most of them were Jews, so it was only a matter of time before 'Mad Men' explored that area of advertising.
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.
I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories.
The Internet offers an interesting combination of advertising and community by participating in the community you can become an advertisement for yourself.
Like other antitrust agencies we make our assessment of a merger or antitrust case based on its impact on our jurisdiction, and not on the nationality of the companies. This is exactly what the U.S. antitrust agencies, the Justice Department and the ...
The reality of split government puts a premium on creativity within the administration. President Obama needs to put the right people in charge of the agencies and then have them push the bounds of administrative power to change policy through those ...
Agency by agency, we frequently have lost a bit of ground, at least to inflation-but had it not been for the efforts we've made to educate people about the importance of science, technology and advanced education, those predictions very well might ha...
The National Security Agency has broken privacy rules or overstepped its legal authority thousands of times each year since Congress granted the agency broad new powers in 2008, according to an internal audit and other top-secret documents.
The broken consumer credit market had to be repaired by making sure that consumers had the right information and could use it effectively. That meant consolidating the bloated patchwork of ineffective agencies and regulations so that a single agency ...
Magic Johnson was in the seventh year of his Hall of Fame career when thoughts of his basketball afterlife led him to the office of uber-executive Michael Ovitz, co-founder of Creative Artists Agency, Hollywood's most powerful agency.
Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.
People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more.
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
