There are all kinds of people who continue to be largely ignored by advertisers, whose lives largely go unseen. They deserve their moment.
In a culture of hyper-consumption the advertising industry has brainwashed many people into believing they can raise their status just by driving a particular brand of whatever it is they are pushing at you.
Advertisers realize that Gen Y is the largest purchasing cohort. Also, that you're going to have to accept some different modes of thinking if you're going to get to them.
The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.
Copywriters, journalists, mainstream authors, ghostwriters, bloggers and advertising creatives have as much right to think of themselves as good writers as academics, poets, or literary novelists.
I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.
If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have.
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
What is your Unique Selling Proposition? What makes you different than your competitors? Wrap your advertising message around that USP and communicate it in a clear and concise manner.
Every night I watch the nightly news. It's funded by the pharmaceutical companies. Virtually every ad is a drug ad. They get their say every night on the nightly news through advertising.
When reading a book, you are sold what some writer thought. When reading a newspaper, you are sold what someone did, and, what some advertiser made.
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.
I come out of TV. I come out of live television, BBC drama: that's where I started first as a designer, then a director. Then I went independent TV, then television advertising.
It's crucial to keep in mind that the hundreds of millions of dollars now spent on prescription drug advertisements are ultimately paid for by consumers in the form a higher drug prices.
You could argue that as web audiences have grown larger and advertisers have demanded scale, the web has dumbed down - like the mainstream media we so mocked.
We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.
As I see it, fast food outfits have targeted small children with their advertising in a very effective way. You know, it's clowns and kid's toys and bright colors and things like that.
Does Facebook act as though I own my online life, or as though it does? Concretely: Can I control what data it shares with other users, with advertisers, and with business partners?
Google was founded to get information to everybody. A by-product of that strategy is that we invented an advertising business which has provided great economics that allows us to build the servers, hire the employees, create value.
My mum is very political - left wing - and my dad was in the advertising business. They were both from the East Coast: Boston and New York City, respectively.
There's no one I trust in show business more than Sabrina Wind. She's my eyes and ears when I can't be there. She weighs in on everything, from scripts to sets to advertising.
