Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His life as business.
My concern is the really great concepts that are features, not companies. There isn't enough advertising to support all those features, and in compression times, advertisers tend to flock to safe names and sites that have real traction.
The most advertised commodity is not always intrinsically the best; but is sometimes merely the product of a company, with plenty of money to spend on advertising.
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
Advertising is far more than just a communications industry. It's a problem-solving industry that also teaches you about life, how it encourages you to focus your thinking and produce something of genuine value. Why? Because that will make the advert...
An apparent misfortune of man is that neither good nor evil is an agency itself; both are equally passive choices. Man himself is the ultimate agency. He has the power to realize and activate the dead options. Only then, that is, by the action of Wil...
My approach to cutting spending as president, is to do a ten percent across the board cut of all federal agencies, and then ask each of my new agency heads to find another ten percent by drilling down. That's what you do in business to come up with a...
I can tell you that the Canadian intelligence and law enforcement agencies have been providing outstanding co-operation with our intelligence and law enforcement agencies as we work together to track down terrorists here in North America and put them...
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.
If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
The business model for content is to be paid for it. You can be paid for it either though advertising or subscriptions or some new invention, but right now what we've got is advertising revenue and subscription revenue as the only way to be paid for ...
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?
The error that we tend to make is that we think that women's magazines are what editors want and what their readers want - and thus are social indicators - when, in fact, they are what advertisers want. They're just advertising indicators.
