Advertisers also know that humor can help bond us to their product.
...isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all the advertising men who create it?
To knock today's prestige dialects off their pedestals, it helps to realize that they are really foul perversions of yesterday's prestige dialects.
The forced influence of advertising has given us completely useless TV. You don't want that on the Net. But most on-line information providers need to attract advertising - which slows download times and clutters the screen with windows.
Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doi...
I initially wanted to work in the music industry more on the A&R side. While I was in school, I began working in the New Business department of an advertising firm, and very quickly I was responsible for roughly 70% of their business, so you could sa...
Advertising seemed almost natural to me because it was a business where you had to inform, persuade and educate. And so from being a junior copywriter to being the creative director of one of the largest advertising agencies in the country took me 4....
Trends in circulation and advertising - the rise of the Internet, which has made the daily newspaper look slow and unresponsive; the advent of Craigslist, which is wiping out classified advertising-have created a palpable sense of doom.
Newspapers are not free and they never have been. They can appear to be so, but someone, somewhere is covering the costs whether that is through advertising, a patron's largesse or a license fee. Advertising is no longer subsidising the industry and ...
Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
Every question was also an opportunity to create an impression that would guide how all subsequent answers to questions got interpreted.
As the unexpected becomes ordinary, the spotlight shifts once again to land where your brain thinks it will get more informational bang for the attentional buck.
My Subaru friends are upstanding members of the Creative Class. They also for burnt Democrats. As it turns out, Republicans in their neighborhood are about as rare as Cadillacs.
First of all, the American people are inundated with advertisement after advertisement of you buy, buy, buy. You've got to have the latest thing. The iPad 1 isn't any good anymore, you've got to have the iPad 2. The iPhone 4, now you've got to have i...
Most advertisers spend millions upon millions of dollars to buy commercial time during the Super Bowl, and millions in creating eye-popping ads, hoping to create catchy, unforgettable commercials. Unfortunately, most Super Bowl commercials end up bei...
I think the adoption rate with respect to social media and how companies leverage that varies by the company. Cisco is probably a leader in the space. A lot of times, we actually use virtual ways to communicate our brand and do some of our advertisin...
No other species flees from boredom with as much urgency as we do. We are far more eager to do brain work than we are to do physical labor.
I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who ser...
I went into journalism to do journalism, not advertising.
Advertising is an environmental striptease for a world of abundance.
The future of advertising is the Internet.
