The vocation of each writer is to describe the world as he or she sees it; anything more than that is advertising.
In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the min...
The most excellent and divine counsel, the best and most profitable advertisement of all others, but the least practiced, is to study and learn how to know ourselves. This is the foundation of wisdom and the highway to whatever is good.
Straight tribulation is easier to bear than tribulation which advertises itself as pleasure.
Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?'
It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country.
Magazines and advertising are flogging the idea that you have to keep changing things and get something new. I think that's balls - evil. But obviously that's your livelihood.
There are all kinds of people who continue to be largely ignored by advertisers, whose lives largely go unseen. They deserve their moment.
In a culture of hyper-consumption the advertising industry has brainwashed many people into believing they can raise their status just by driving a particular brand of whatever it is they are pushing at you.
Advertisers realize that Gen Y is the largest purchasing cohort. Also, that you're going to have to accept some different modes of thinking if you're going to get to them.
The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.
Copywriters, journalists, mainstream authors, ghostwriters, bloggers and advertising creatives have as much right to think of themselves as good writers as academics, poets, or literary novelists.
I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.
If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have.
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
What is your Unique Selling Proposition? What makes you different than your competitors? Wrap your advertising message around that USP and communicate it in a clear and concise manner.
Every night I watch the nightly news. It's funded by the pharmaceutical companies. Virtually every ad is a drug ad. They get their say every night on the nightly news through advertising.
When reading a book, you are sold what some writer thought. When reading a newspaper, you are sold what someone did, and, what some advertiser made.
Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.
I come out of TV. I come out of live television, BBC drama: that's where I started first as a designer, then a director. Then I went independent TV, then television advertising.
