The Internet and Yahoo are firmly established as 'must buys' for brand advertising.
I have personally believed in every product I have ever advertised.
It's kind of debatable whether or not the advertisement model is effective. Like whether Nielsen works.
Advertising moves people toward goods; merchandising moves goods toward people.
Once a culture becomes entirely advertising friendly, it seizes to be a culture at all.
Contrary to popular belief, Americans don't hate advertising.
Ultimately, broadcasters and advertisers have to change the way they do business or they run the risk of linear TV becoming obsolete.
When you break it down, Yahoo! is a Very Large Display Advertising business, with a hefty side of search and a bit of this and that on top.
In good times, people want to advertise; in bad times, they have to.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
When a place advertises itself as 'World Famous,' you may be sure it isn't.
In general, the public knowledge base and thus decision-making behaviors are far more influenced by advertisement than with current science.
Yahoo! is the only company with both scale and leadership in branded and search advertising.
The printed newspaper is a powerful showcase for news, opinion and advertising.
A magazine is simply a device to induce people to read advertising.
The American advertiser has made the superior American magazine of today possible.
What the advertisers are trying to do by eliminating residuals is the most appalling form of greed that I cry thinking about it.
When advertising is involved, you, the user, are the product.
In other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie.
You really want to get a headache? Try to understand Internet advertising.
There will presently be no room in the world for things; it will be filled up with the advertisements of things.
