To make an activity joyful, keep adding things until the activity as a whole becomes more appealing than repulsing.
I don't worry too much about the script, I just ad lib, like Pearl Bailey.
I always treat each take as a rehearsal for the next take. That way you can find stuff and keep adding and playing until they tell me to stop.
Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.
We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed.
You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand.
I'm always homesick for the journey,” I had once written in ink speckled script, adding almost as an afterthought, “...no matter what it may hold.
The nice thing about a protest song is that it takes the complaint, the fussing, the finger-pointing, and gives it an added component of sociable harmony.
Everyone knows that when you look at a television ad, you do not expect to get information. You expect to see delusion and imagery.
Web media needs to move to TV metaphor - with full-screen imagery and other content interrupted with full-screen ads.
Colleges would compete by adding professors, enhancing programs, or building nicer facilities. So they competed by making institutions better.
Colleges would compete by adding professors, enhancing programmes or building nicer facilities. So they competed by making institutions better.
If you have a native monetization system where the atomic unit of content is the ad unit, that scales down all the way to a small screen experience. That's why Twitter is performing so well on mobile.
When you use Facebook, you're always logged in, and your identity and relationships - to others, to content, to apps and services - are assets Facebook can use to customize your experience (oh, and your ads).
Articles themselves are condensed to narrow columns of text across 5, 6, 7 pages, and ads that are really distracting for the reader, so it's not a pleasant experience to 'curl up' with a good website.
One of the things that we're all struggling with is how to judge the quality of the value-added experience of an educational course or year. I don't think it's impossible to do that, but it's difficult.
They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in.
Of course, I will continue to share my favorite Southern recipes, just like my mama, grandmother and family shared with me over the years. And now, I'll be adding a little bit of a lighter touch to some of these wonderful dishes.
Ads featuring real women and real beauty are such a necessary component to offset the potentially dangerous programming out there for little girls.
I love design in general, the creativity. Whether it is golf courses, my apparel line, ads we do or our business with AriZona, design is fun.
I was in Minnesota, where I was born, and I did print ads and commercials. And that was always cool 'cause when you're little, you can only work two hours a day, and it changes.
