Obama ran a hard-edged and negative campaign against Romney, hoping to convince recession-weary voters that his rival was unworthy of the job.
Somebody must be up and somebody must be down. Trouble is, campaigns are messy, subtle creatures that don't follow convenient narratives.
Whether it's running for president or trying to win an Oscar, campaigning is a must and relationships are a big part of that. It's about who you know to rally behind you.
I would've loved Jack Kennedy. I would've loved to have campaigned for him and supported him. I wish there were more like him today.
There are many cases of activists having their Facebook pages and accounts deactivated at critical times, when they are right in the middle of a campaign or organising a demonstration.
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
I think it's less risky for the Kerry campaign to embrace former President Clinton than it is to reject him.
You have to try to build support around causes. It is uniting to campaign on a single issue, and it is never just a single issue; it's always more than that.
Promises to get beyond partisanship are the most perfunctory sort of campaign rhetoric, almost as empty as the partisanship itself.
This [ban bossy] campaign is indicative of one of the main problems with feminism today -- the idea that women are victims in need of more and more special protection.
Having achieved such signal successes in the east, Russia and Roumania being both disposed of, the German leaders planned a campaign designed to crush Italy.
I've noticed that in the U.S., when the president hits the three-year mark in office, he goes into re-election campaigning.
I was through as a manager. I did become involved late in the 1968 campaign at the national scene at the last minute. But I was through as a manager, and I've stayed through, incidentally.
When migraines briefly became a campaign issue for me, it appeared that political foes were maybe playing the gender card.
The man who was known as 'no drama Obama' during the campaign has given us nothing but depleting and infuriating drama since he arrived in office.
When I ran for governor, was I ambitious? Yes. Anyone, male or female, who goes through the trials of a campaign must be ambitious.
Romney still enjoys the Republicans' traditional advantage among voters who are veterans, but the Obama campaign is confident it can chip away at that.
The press doesn't just cover presidential campaigns, they influence them by making arbitrary decisions about who is 'top tier' and merits coverage.
I believe in the battle-whether it's the battle of a campaign or the battle of this office, which is a continuing battle.
We must take down the carnies. I think we need to start a campaign to defeat their scamming ways. I never win the boardwalk basketball game.
I know politics is emotionally brutal; I've already had experience with the reality of smear campaigns, so I understand there will not be a path of roses laid before me.
