Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the button and trade out the ad. So for the first time ever, a consumer is in control of their ad experience. For us, it's a big wi...
In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show ...
I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.
Don’t buy value-added. Be the one adding value. Create goodwill.
'Ms.' always flouted the rules of the ad world that say, especially for products directed at women, that the ad must be connected to the editorial. You don't have food ads unless you have recipes. You don't get clothing ads unless you have lavish fas...
YouTube offers the best solution by running an ad before showing the video, but also offering a 'skip ad' button that you can click after five seconds to go directly to the video if you are not interested in the ad. Now, that's what I call consumer s...
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective...
I never expected to be approached for an ad campaign.
Adding functionality is not just a matter of adding code.
It’s not about the rules - it’s about the relationships.
We didn't realize it at the time, but the release date, the ad campaign and the poster are so important.
Digital technology is the same revolution as adding sound to pictures and the same revolution as adding color to pictures. Nothing more and nothing less.
Sending charcoal in the snow is better than adding flowers to a brocade.
I've done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they're going to be compared directly against other ads.
If you're Burberry or Gucci, you're not going to run a banner ad. To get brand ad dollars to move to digital, you need to create a beautiful experience.
Google is a business that gets paid when users want to see - want to click on - the ad. If we show ads that no one wants to see, we don't generate revenue.
I worked in ad sales. I would call up local businesses and try to get them to buy ads in the paper. The whole time, I felt like I was just scamming people.
We'd dub the one that came off best into the final transcription. It gave us a chance to ad lib as much as we wanted, knowing that excess ad libbing could be sliced from the final product.
Traditional local media are adding local search capabilities to their sites so they can share in the local search traffic and ad revenues in the local markets they serve.
If it were a choice between putting ads on Wikipedia or shutting down Wikipedia, we would then very reluctantly consider putting ads on Wikipedia.
A woman's life is not perfect or whole till she has added herself to a husband. Nor is a man's life perfect or whole till he has added to himself a wife.
