Quotes by Yves Behar

About Yves Behar:

Yves Béhar is a Swiss designer, entrepreneur, and sustainability advocate. He is the founder and principal designer of Fuseproject, an award-winning industrial design and brand development firm. Béhar is also Chief Creative Officer of the wearable technology company Jawbone, and Co-founder and Chief Creative Officer of August, a Smart Lock maker.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business.

Yves Behar

What I learned from my years in Silicon Valley is that design can have a primary role in how a business is shaped, how a company can be design-driven. In my experience of large industry in Europe, that knowledge has been lost.

Yves Behar

I've been influenced by some of the greatest designers. Charles Eames. And Bruno Munari in the '50s in Italy - when they had to retool the industry of war into an industry to help society. In a way, I'm influenced by designers that were there at a ra...

Yves Behar

Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.'

Yves Behar

Design needs a new relationship with the world, one that is more focused on our planet's needs.

Yves Behar

When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you ready to be the Steve Jobs?' Few are up to the task.

Yves Behar

My mantra is: 'Good design accelerates the adoption of new ideas.'

Yves Behar

I wanted to be a writer as a teen... so storytelling was my first love. In my late teens, design became an obsession as I realized that I could express myself through the medium. Much later, when I founded Fuseproject in 1999, our slogan became 'desi...

Yves Behar

Design is a tool that either allows us to create new markets or disrupt existing ones.

Yves Behar

An ideal day for me is a combination of a fun-exciting creative moment with work partners, some laughs and games with my kids, a good surf session, and great conversation with friends around a meal.

Yves Behar

Steve Jobs changed my life. He also changed the life of every designer.

Yves Behar

Part of my life is spent designing in urban centers, and part of my life has been spent in factories. But the other part of my life is spent in nature.

Yves Behar

Sometimes you can find peace of mind by transferring yourself to different situations. They're just reminders to stay... calm.

Yves Behar

The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the ...

Yves Behar

If you don't love something, it's not functional, in my opinion.

Yves Behar

The notion of 'reduce and refine' is one I've pursued. I truly believe that by making things less complex, by finding innovative ways to make sustainability affordable, we can advance the notion that it is possible.

Yves Behar

Consumers want products that tell stories, have magic, and inspire.

Yves Behar

I want to work on things that aren't self-evident, to propose things that are radically different and game-changing.

Yves Behar

Author Bio

  • NameYves Behar
  • DescriptionSwiss designer
  • Born1967
  • CountrySwitzerland
  • ProfessionDesigner; Entrepreneur