Quote by: William Bernbach

You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.


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Author Bio


  • NameWilliam Bernbach
  • DescriptionAmerican businessman
  • BornAugust 13, 1911
  • DiedOctober 2, 1982
  • CountryUnited States Of America
  • ProfessionArt Director; Entrepreneur