Quote by: William Bernbach

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.


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Author Bio


  • NameWilliam Bernbach
  • DescriptionAmerican businessman
  • BornAugust 13, 1911
  • DiedOctober 2, 1982
  • CountryUnited States Of America
  • ProfessionArt Director; Entrepreneur