About Susan Wojcicki: Susan Diane Wojcicki is an American technology executive. She is the current CEO of YouTube.
Today, most young women are exposed to technology at a very young age, with mobile phones, tablets, the Web or social media. They are much more proficient with technology than prior generations since they use it for all their school work, communicati...
I have tried to be a leader. I have tried in my role of being one of the first women at Google, let alone the first woman to have a baby, to really try to set the tone that this is a great place to work for diversity reasons.
I have tried in my role of being one of the first women at Google, let alone the first woman to have a baby, to really try to set the tone that this is a great place to work for diversity reasons.
Let's face it: Engineering companies in general have more men than women. Google has tried really hard to recruit women. On the other hand, we have a standard. Google tries to recruit the best engineers.
Even though it was a start-up with fewer than 20 people, and I was pregnant with my first child, the best decision I've ever made was to join Google in 1999. Worst decision? Deciding to get a puppy and a bunny right when the baby came.
Google is fascinating, and the book isn't finished. I'm creating, living, building, and writing those chapters.
Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.
Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow.
Google has been doing well. As much as possible we're trying to share back with the employees. They will continue to create a lot of value.
I think video advertising is a hugely compelling medium.
The reason I like my job is that I have this desire to create. I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe.
Right now, offline and online are coming together because of smartphones.
Mobile is an incredibly fast-growing market and will continue to be.
Engineering is a jeans and hoodie culture, and sales is more formal.
People don't understand the logistics of advertising.
I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.
People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more.
I think the phone is a really personal device in a lot of ways. If you drop your phone or lose it there's a moment of panic. On the other hand there's a lot of control that users have.
I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe.
People at different stages of their lives are doing different things, and they're all using Google.
