Quotes by Steve Krug

About Steve Krug:

Steve Krug is an information architect and user experience professional based in Chestnut Hill, Massachusetts. He is best known for his book Don't Make Me Think about human-computer interaction and web usability. He also heads a one-man consulting firm called Advanced Common Sense. Krug offers in-house consulting sessions where he lectures on usability testing and provides targeted advice to clients on web usability strategies. Krug published Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems in 2009.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Sometimes time spent reinventing the wheel results in a revolutionary new rolling device. But sometimes it just amounts to time spent reinventing the wheel.

Steve Krug

The problem is there are no simple “right” answers for most Web design questions (at least not for the important ones). What works is good, integrated design that fills a need—carefully thought out, well executed, and tested.

Steve Krug

Designers love subtle cues, because subtlety is one of the traits of sophisticated design. But Web users are generally in such a hurry that they routinely miss subtle cues.

Steve Krug

As a rule, conventions only become conventions if they work.

Steve Krug

In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy known as satisficing.

Steve Krug

The more you watch users carefully and listen to them articulate their intentions, motivations, and thought processes, the more you realize that their individual reactions to Web pages are based on so many variables that attempts to describe users in...

Steve Krug

Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to a bare minimum.

Steve Krug

Nothing important should ever be more than two clicks away.

Steve Krug

And not just the right thing; it’s profoundly the right thing to do, because the one argument for accessibility that doesn’t get made nearly often enough is how extraordinarily better it makes some people’s lives. How many opportunities do we h...

Steve Krug

I don't think there are as many usability issues as there are tactical or strategic decisions related to whether incorporating social networking into your site is going to help or hurt.

Steve Krug

The general reactions were that the video was either not going to load, or be painfully slow to load, or would require a plug-in users didn't have. YouTube changed that, because it just works.

Steve Krug

If you're going to implement video, do it as well as YouTube does it or don't do it at all.

Steve Krug

When you go to a site, you usually run into usability problems pretty quickly. They're not hidden. They're not complicated. They're not baffling. They were in the design or crept into the design.

Steve Krug

Author Bio

  • NameSteve Krug
  • DescriptionInformation architect