About Simon Sinek:
Simon O. Sinek is an author best known for popularizing the concept of "the golden circle" and to "Start With Why", described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. His first TEDx Talk on "How Great Leaders Inspire Action" is the 3rd most viewed video on TED.com. His 2009 book on the same subject, Start With Why: How Great Leaders Inspire Everyone to Take Action (2009) delves into what he says is a naturally occurring pattern, grounded in the biology of human decision-making, that explains why we are inspired by some people, leaders, messages and organizations over others.
Great leaders state out loud what they intend to do and in doing so, they get things done.
Simon SinekI don't enjoy eating humble pie; it never tastes good. But I do appreciate it when it happens.
Simon SinekIt's always the organizations that are resource constrained that come up with the good ideas to win.
Simon Sinek