Quote by: Sheena Iyengar

When companies try to guess what consumers want, they essentially make the choice for consumers.


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Author Bio


  • NameSheena Iyengar
  • DescriptionProfessor at Columbia Business School.
  • AliasesSheena Sethi
  • BornNovember 29, 1969
  • CountryCanada
  • ProfessionWriter