Quote by: Sheena Iyengar

One could even argue that we have a duty to create and pass on stories about choice because once a person knows such stories, they can’t be taken away from him. He may lose his possessions, his home, his loved ones, but if he holds on to a story about choice, he retains the ability to practice choice.


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Author Bio


  • NameSheena Iyengar
  • DescriptionProfessor at Columbia Business School.
  • AliasesSheena Sethi
  • BornNovember 29, 1969
  • CountryCanada
  • ProfessionWriter