Quote by: Sendhil Mullainathan

People go shopping, we spend on so many things, and we just don't know. We don't know the prices of things. But gasoline, even when you're not buying, it's staring you in the face. Psychologists call this 'salience.'


Share this:  

Author Bio


  • NameSendhil Mullainathan
  • DescriptionIndian economist
  • CountryIndia
  • ProfessionEconomist
  • AwardsMacArthur Fellows Program