Although the art world reveres the unconventional, it is rife with conformity. Artists make work that "looks like art" and behave in ways that enhance stereotypes. Curators pander to the expectations of their peers and their museum boards. Collectors run in herds to buy work by a handful of fashionable painters. Critics stick their finger in the air to see which way the wind is blowing so as to "get it right". Originality is not always rewarded, but some people take real risks and innovate, which gives a raison d'être to the rest.