About Safia Minney:
Safia Minney is a British social entrepreneur and author. She is the founder and CEO of People Tree, a pioneering sustainable and Fair Trade fashion label with a mission to provide customers with beautiful clothes. She is also a well noted spokesperson and campaigner on Fair Trade and ethical fashion. She initiated World Fair Trade Day in 1999 which is endorsed by the World Fair Trade Organization and their members and celebrated on the second Saturday of May each year. Additionally, she co-wrote the book, Naked Fashion, The Sustainable Fashion Revolution. published by New Internationalist and in 2013 launched the Rag Rage Campaign which helped bring pressure with over a million signatories to clean-up practice in the fashion industry.