Quotes by Roy H. Williams

About Roy H. Williams:

Roy Hollister Williams is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. He is founder of the Wizard Academy institute and currently lives in Austin, Texas with his wife Pennie.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.

Roy H. Williams

In marketing you must choose between boredom, shouting and seduction. Which do you want?

Roy H. Williams

A meaningless statement remains meaningless no matter how often it's heard.

Roy H. Williams

A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.

Roy H. Williams

A visual image in the hand of an artist is merely a tool to trigger a mental image.

Roy H. Williams

A visual image is a simple thing, a picture that enters the eyes.

Roy H. Williams

Contrary to popular belief, Americans don't hate advertising.

Roy H. Williams

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

Roy H. Williams

Strings of gravity vibrate at a different frequency than strings of light.

Roy H. Williams

The first step in exceeding your customer's expectations is to know those expectations.

Roy H. Williams

The salability of an item can often be improved while the value itself remains unchanged.

Roy H. Williams

Numerals are images of amounts. But the amounts they represent are real.

Roy H. Williams

The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.

Roy H. Williams

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

Roy H. Williams

Words are mere shadows cast by ideas. But the ideas they represent are real.

Roy H. Williams

You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.

Roy H. Williams

Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.

Roy H. Williams

Consequently, a young business often grows by large percentages. Mature businesses rarely do.

Roy H. Williams

Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.

Roy H. Williams

It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.

Roy H. Williams

Author Bio

  • NameRoy H. Williams
  • DescriptionAmerican business writer
  • BornMarch 29, 1958