About Roland Barthes:
Roland Gérard Barthes was a French literary theorist, philosopher, linguist, critic, and semiotician. Barthes' ideas explored a diverse range of fields and he influenced the development of schools of theory including structuralism, semiotics, social theory, design theory, anthropology and post-structuralism.
We know that the war against intelligence is always waged in the name of common sense.
Roland Barthes