About Roberto Goizueta: Roberto Críspulo Goizueta was Chairman, Director, and Chief Executive Officer (CEO) of The Coca-Cola Company from August 1980 until his death in October 1997.
Once you lose everything, what's the worst that's going to happen to you? You develop a self-assurance.
We're going to take risks. What has always been will not necessarily always be forever.
If you take risks, you may fail. But if you do not take risks, you will surely fail. The greatest risk of all is to do nothing.
