As the social matrix becomes increasingly subject to rapid fluctuations, throwing out anchors into a collectivised past becomes more prominent than movement into a future. The desire to establish a core identity within the profusion of styles has led to image building becoming an industry in itself—as much reflected by the tactics of political groups and corporate bodies, as in the fetishistic scramble for designer labels and trendy occult symbols. Identity has, therefore, become another commodity to be traded in the marketplace. The gulf between objective icons and the Illusory has widened to such an extent that illusions have come to equal value.