Quote by: Rem Koolhaas

When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated.


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Author Bio


  • NameRem Koolhaas
  • DescriptionDutch architect (b.1944)
  • BornNovember 17, 1944
  • CountryNetherlands
  • ProfessionArchitect; Urban Planner; Writer
  • Works
  • AwardsPritzker Architecture Prize; European Union Prize For Contemporary Architecture; Wolfert Van Borselenpenning; Royal Gold Medal; Prix De L'Équerre D'Argent; Rotterdam-Maaskant Prize; ; Praemium Imperiale