In 2002, after the huge success of Who Moved my Cheese? a management manual that sold 1.6million copies in China, there was a rush of books inspired by it. Titles included Whose Cheese Should I Move?; Can I Move Your Cheese?; Who Dares to Move my Cheese?; I Don’t Bother to Move Your Cheese; Agitating, Alluring Cheese; No One Can Move My Cheese! The New Allegory of Cheese; Make the Cheese by Yourself!; A Piece of Cheese: Reading World Famous Fairy Tales; Management Advice 52 from the Cheese; and No More Cheese! Finally, there was my personal favorite: Chinese People Eat Cheese? - Who Took My Meat Bun?