Quote by: Peter York

Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.'


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Author Bio


  • NamePeter York
  • DescriptionBritish management consultant
  • Born1943
  • ProfessionJournalist