Quote by: Paul Rand

Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the spectator adjusts in his own mind.


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Author Bio


  • NamePaul Rand
  • DescriptionAmerican graphic designer
  • BornAugust 15, 1914
  • DiedNovember 26, 1996
  • CountryUnited States Of America
  • ProfessionDesigner; Graphic Designer