Quote by: Paul Rand

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.


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Author Bio


  • NamePaul Rand
  • DescriptionAmerican graphic designer
  • BornAugust 15, 1914
  • DiedNovember 26, 1996
  • CountryUnited States Of America
  • ProfessionDesigner; Graphic Designer