Quote by: Paul Rand

To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.


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Author Bio


  • NamePaul Rand
  • DescriptionAmerican graphic designer
  • BornAugust 15, 1914
  • DiedNovember 26, 1996
  • CountryUnited States Of America
  • ProfessionDesigner; Graphic Designer