About Paul Arden: Paul Arden was a creative director of Saatchi and Saatchi and an author several books on advertising and motivation, including Whatever You Think, Think The Opposite and It's Not How Good You Are, It's How Good You Want To Be.
Religion is a light bulb, created by man to help him to see in the dark.
Don't be afraid of silly ideas.
High creativity is responding to situations without critical thought.' - John Cleese
How you perceive yourself is how others will see you.
The world is what YOU think of it, so think of it DIFFERENTLY and your life will change.
If you always make the right decision, the safe decision, the one most people make, you will be the same as everyone else.
Getting what you want means making the decisions you need to make to get what you want. Not the decisions those around you think you should make. Making the safe decision is full, predictable and elads nowhere new. The unsafe decision causess you to ...
We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Ev...
Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?'
There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.
Your vision of where or who you want to be is your greatest asset.
Without having a goal, it's difficult to score.
You need to aim beyond what you are capable of. You must develop a complete disregard for where your abilities end. Try to do things that you're incapable of... If you think you're incapable of running a company, make that your aim... Make your visio...
I've now discovered that if you know what you want and try hard to achieve it, everyone else will try hard, too.
I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling.
We try to make sensible decisions with the facts in front of us. The problem with sensible decisions is that so is everyone else.
We are always waiting for the perfect brief from the perfect client. It almost never happens [...] Whatever is on your desk right now, that's the one. Make it the best you possibly can.
Do not seek praise. Seek criticism.
Too many people spend too much time trying to perfect something before they actually do it. Instead of waiting for perfection, run with what you go, and fix it along the way…
Knowledge comes from the past, so it's safe. It is also out of date. It's the opposite of originality... Experience is the opposite of being creative.
