About Nick Woodman: Nicholas D. "Nick" Woodman is an American businessman, and the founder and CEO of GoPro.
If I didn't follow my passion for surfing... I would have never come up with the concept to make a wrist camera.
If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us.
On the road and traveling - that's when people are at their most creative.
I get pretty focused when I start working on something. And I drink a lot of water, way more than most people.
I realized that a surf trip on a jet can be like a road trip. If you see a road you want to turn down, you can just go there.
I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves.
People use GoPros to capture the experiences they are passionate about.
I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides.
I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in.
My first business was a retro-gaming site where you'd go and play all these cool old-school games. It was a good idea but ahead of its time.
Bootstrapping allows you total creative freedom. For example, if you decide to approach your business in a certain way that makes it a two- or three-year process to get to your first product, you can do that, versus being rushed into it by investors.
I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going.
It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo,...
Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have...
When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that ...
To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it.
If I'm a content creator, and I get recognition for my work, that's going to motivate me to spend even more time on my next production and make it even better.
I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's ...
When I think about dropping team sports and picking up surfing and also then geeking out radio control planes and gadgetry and all that stuff I love, that's what really now has led me in big part to GoPro.
