About Miuccia Prada: Miuccia Prada is the Italian fashion designer and entrepreneur behind Prada and Miu Miu.
I hate the idea that you shouldn't wear something just because you're a certain age.
My learning process is by eye alone; it's not at all scientific.
For me, art is about learning and about living with people. It's alive.
What interests me most is when a work of art is no longer just an object, but also touches reality and life.
Nostalgia is a very complicated subject for me. I'm attracted by nostalgia but I refuse it intellectually.
I want to make clothes that are beautiful of course, but also clothes that are interesting and considered and intelligent and not out of place.
I don't believe that anyone is not bothered by critics. I think that everybody cares.
Usually my ideas come from what I don't want to do, or what I find is old.
For me, it's important to anticipate where fashion is heading.
Many of us grew up with a kind of puritanism against shopping. But shopping can be much more than how it is cast. If you are bored or you have problems, it can be a way of lifting your spirits, by doing something light and superficial. Why not?
When I was younger, shopping helped me discover many new places and many new things.
I was a feminist in the Sixties, and can you imagine? The worst thing I could have done was to be in fashion. It was the most uncomfortable position.
What people sometimes interpret as quirky is my attempt to subvert the concept of luxury by introducing elements that are considered ordinary or commonplace.
I just hate talking about myself.
You want to be understood by the sophisticated few but you also have to be more loud somehow, otherwise your message doesn't go through.
I am interested in communicating with the world by selling to many people.
I always wanted to be different. I always wanted to be first.
In Europe the world of fashion is too conservative, very eighties.
I do what I think is right.
I was a communist, but being left-wing was fashionable. I was no different from thousands of middle-class kids.
