Quote by: Michael Schudson

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.


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Author Bio


  • NameMichael Schudson
  • DescriptionProfessor
  • BornNovember 3, 1946
  • ProfessionSociologist
  • AwardsMacArthur Fellows Program