About Michael Porter:
Michael Eugene Porter is the Bishop William Lawrence University Professor at The Institute for Strategy and Competitiveness, based at the Harvard Business School. He is a leading authority on competitive strategy and the competitiveness and economic development of nations, states, and regions. Michael Porter's work is recognized in many governments, corporations and academic circles globally. He chairs Harvard Business School's program dedicated for newly appointed CEOs of very large corporations.
The essence of strategy is that you must set limits on what you're trying to accomplish.
Michael PorterStrategy is about making choices, trade-offs; it's about deliberately choosing to be different.
Michael Porter